Give it room
Keep clear space around the logo of at least half the height of the red mark. Nothing — text, images, page edges or other logos — should sit inside it.
Brand assets
The logo, the colours, and how to use them.
Everything you need to represent Red Carpet RSVP correctly — in a programme, on a sponsor board, in a press piece or on your own site. Please use the files here rather than copying the logo from a screenshot.
Download
The primary logo
The mark and wordmark together. This is the version to use in almost every case. The SVG is the master — it stays sharp at any size, so prefer it whenever the software you are using will accept it.
SVG
Vector — scales to any size · 5 KB
PNG · 512px
Web and email · 8 KB
PNG · 1024px
Slides and documents · 15 KB
PNG · 2048px
Print and large format · 30 KB
PNGs have a transparent background. The wordmark is supplied as outlines, so the files render correctly whether or not you have the fonts installed.
Using the logo
Three rules that cover almost everything
Don’t go below 160px
The smallest the logo should appear is 160 pixels wide on screen, or about 40 mm in print. Below that the wordmark stops being comfortably legible.
Put it on something light
The wordmark is near-black, so the logo needs a light, plain background. If you need it on something dark or photographic, ask us for a reverse version rather than altering this one.
What to avoid
Please don’t do these
The logo has been drawn to specific proportions and colours. Changing them makes it harder to recognise, and inconsistent across the places it appears.
DoUse it as supplied, on a light background.
Don’tStretch or squash it. Scale both dimensions together.
Don’tRecolour it. Carpet Red is the only correct red.
Don’tPlace it on a dark or busy background — the wordmark disappears.
Colour
The palette
One confident red doing the important work, on a warm off-white ground. For print, ask your printer to match to the hex value rather than guessing an equivalent.
Carpet Red
Hex#C8102E
RGB200 16 46
Deep Red
Hex#980C23
RGB152 12 35
Ink
Hex#16130F
RGB22 19 15
Ground
Hex#FBFAF8
RGB251 250 248
Rule
Hex#E4DED6
RGB228 222 214
Muted Ink
Hex#4A443E
RGB74 68 62
Carpet Red
The primary brand colour. Used for the mark, key figures and calls to action.
Deep Red
Hover and pressed states. Never the primary.
Ink
Body text, the wordmark, and dark panels.
Typography
Two typefaces, both free
Archivo sets headlines and the wordmark; Inter carries everything else. Both are available from Google Fonts under the SIL Open Font Licence, so you can install and use them without cost.
Celebrating achievement
Used for headlines, section titles and figures. Set tight — around −0.025em — and never lighter than Bold. The wordmark is Archivo Bold in capitals with 0.145em letter-spacing.
Red Carpet RSVP brings recognition, publishing, events and practical business support together under one roof — so that the people doing good work in their communities get noticed, shared and built upon.
Used for body copy, labels and navigation. Normal letter-spacing, line height around 1.6 for paragraphs.
Need something that isn’t here?
A reverse version for dark backgrounds, a single-colour version for print, or the logo in a particular format — just ask and we will send it over.